Whether you want to explore a Country Pavilion, catch a performance from a world-class artist, see cutting-edge architecture or the latest breakthrough technology, there is so much to discover.Įxpo 2020 has hosted more than 17,000 events since opening, welcoming hundreds of entertainers, performers, talents and thought leaders, with an incredible depth of programming that caters to all ages and interests. Indian creative artists, such as world-renowned award-winning director Shekhar Kapur and Academy and Grammy Award-winning composer A.R. Innovation, imagination, exploration and celebration are just some of the words being used to help describe Expo 2020 Dubai in the latest ad campaign. Together we have tried to give this campaign the edge it needs to instantly resonate with the audience.” Working with Shri Amitabh Bachchan is always a learning experience, as he always brings new concepts to life and the collaboration with the great musician Shankar Mahadevan is always special. This campaign is a manifestation of what Expo 2020 Dubai has nurtured and it’s rewarding to see it come to life. Prasoon Joshi, Chairman of McCann Worldgroup, Asia Pacific and CEO & CCO McCann Worldgroup, India , said : “Expo 2020 has allowed the whole world to gather in one place, with nations from every corner of the planet bringing the best of what they have to offer. While many around the world continue to face challenges, people want to be able to feel part of a community, experience new things, learn and have fun, and Expo 2020 is the perfect place to do just that.” We wanted it to be purposeful, but also playful and fun, catering to people of all ages and interests. Singer and composer, Shankar Mahadevan, said: “When we began working on this project, the biggest challenge was to be able to truly convey the essence of Expo 2020 Dubai. India has continued to represent a top international visitation market for the event. The Expo 2020 campaign spotlights the array of varied experiences Expo 2020 has to offer, from projections on the Al Wasl dome, the largest 360-degree projection surface in the world, to its architecturally-stunning buildings – including 192 Country Pavilions – to thrilling performances on site every day.Įxpo 2020 opened its doors on 1 October 2021, and has seen a staggering 8,958,132 million visits in its first three months. The trio are collaborating for the first time ever to drive awareness of the largest event held in the Arab world, currently running in the UAE until 31 March 2022. The ad brings together three creative superstars, with musical narration by Bollywood legend Amitabh Bachchan, concept and composition by acclaimed poet and writer Prasoon Joshi, who is also the CEO of McCann Worldgroup India, and music direction by musical maestro Shankar Mahadevan. Expo visits exceed 8.9 million India a top source market for international guestsĭUBAI – Explorers, travellers and wanderers are all invited to come to Dubai for a once-in-a-lifetime experience at Expo 2020 in the World Expo’s latest advertising campaign released in India and the UAE.Explorers, travellers and wanderers invited to experience the world in one place.
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